What is the development prospect of non-woven fabrics in Czech?
With the improvement of China’s urbanization level and the change of people’s consumption concept, the consumption of sanitary textiles in the domestic market has increased rapidly. In 2017 and the first quarter of 2018, the domestic sanitary products market continued to grow steadily. The trend of high-end consumption, the full implementation of the two-child policy and the increasing aging bring new opportunities to the domestic health products industry and attract a new round of investment and expansion of production.
It can be seen that rapid layout and accurate implementation of commercial expansion have replaced low-price competition and become the foundation of enterprise growth. The improvement of production technology has promoted the market confidence of relevant enterprises. Even if the country lowers the tariffs on relevant products and triggers an investment boom for international enterprises, it has not caused too much pressure on domestic enterprises. Most insiders said they have confidence in the domestic market and are ready to expand the international market.
After comprehensively analyzing the recent development of the health care industry, industry experts said that the development characteristics of the domestic health care industry are mainly reflected in three aspects. First, the existing sanitary products enterprises have invested in expanding production, upgrading technical equipment and introducing intelligent manufacturing. Second, on the basis of OEM for foreign brands, some enterprises began to try to enter the developed country market with their own brands, while leading enterprises began to lay out the Southeast Asian market. Three large pharmaceutical enterprises and dairy enterprises have entered the health products industry strongly, with large investment projects and advanced technology, which deserve attention.
Industry experts said that China’s sanitary products industry will continue to maintain a good development trend in 2018, especially for adult incontinence products, baby diapers, sanitary wipes for daily use and women’s sanitary products.
Diapers and related industries are located in economically developed regions, and competition among enterprises is mainly among major manufacturers. Competition focuses on brand effect, research and development of new products and the capture of popular fashion. Brand manufacturers above the designated size should concentrate their efforts on coping, not only accelerating the effective connection of upstream and downstream industrial chains, but also realizing the necessity of brand building. For economically underdeveloped regions, regional small and medium-sized manufacturers are actively establishing regional awareness in the region, realizing intensive cultivation through production, supply and marketing, and looking for opportunities to expand a broader sales network.
The development trend of wet wipes for daily use will show four characteristics: consumers have higher and higher requirements for wet wipes quality, the trend of product branding is significant, the marketing and promotion of products are getting stronger and stronger, and the market scale is getting larger and larger. Experts suggest that under the current market situation, enterprises should grasp the quality of products, enhance brand awareness and do a good job in marketing promotion before they can take advantage of the future market competition. Convenience, market acceptance and innovation are still the main driving forces of the market, and flushable wet wipes with ease of use and functionality will become the hot objects of consumers.
Women’s health products manufacturers should always pay attention to the improvement of women’s self-awareness and define the trend of personalized consumption, and actively capture the opportunities for upgrading products and brands at the middle and high end. For manufacturers, the personalized and fashionable use experience of women’s hygiene products should be improved, from the internal design of products, the application of embossing technology, to the fashionable design of outer packaging, to the interaction between sanitary towel brands and consumers, so as to enhance brand appeal.
Adult incontinence products will develop in the direction of being drier, more comfortable, thinner and closer to the skin. The buyer of adult incontinence products is not the user, and the caregiver is the direct bridge between the buyer and the user. For mass consumers, trained nurses can provide patients with high quality and low cost incontinence care programs and services, which is more attractive than purchasing high quality products. In addition, adult incontinence products will not be limited to adult diapers. The key to the success of Procter & Gamble Group in the field of adult incontinence products is that they focus on light incontinence products and win market share by incorporating light incontinence products into female care.
The strong drive of the downstream market has also obviously promoted the rapid development of domestic medical and health non-woven materials enterprises. On the one hand, raw material suppliers actively invest in expanding production to meet the growing market demand, and customized R & D innovation conforms to the trend of high-end products. On the other hand, the overall level of domestic equipment has also improved significantly, with some leading enterprises joining the international advanced ranks, and the development trend of customization, high-end and differentiation has become more and more obvious.
Li Lingshen, vice president of China Textile Industry Federation and president of China Industrial Textile Industry Association, said China’s non-woven fabric industry has made a series of innovations in natural fiber and biomass fiber, processing technology and functional finishing, leading the world in all-cotton spunlaced nonwovens, flushable nonwovens and ultra-soft elastic spunbonded nonwovens. China’s huge population base and demographic changes, consumption escalation and the promotion of the ” the belt and road initiative” initiative will continue to support China’s non-woven machine sanitary materials industry to further explore domestic and international markets, and the industry will maintain relatively rapid growth.
